ADG Capital · Principal Investment

Conviction capital.
Built for the long term.

We invest our own capital alongside exceptional operators to build enduring businesses that improve the people and communities they serve.

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The ADG Advantage

More than capital.
A true partnership.

We bring a unique combination of patient capital, operational experience and cross-sector perspective to help great businesses reach their full potential.

◉

Capital with
Patience

No fund deadlines.
No artificial exits.

◎

Operators at
the Table

Hands-on experience building and scaling businesses.

◇

Cross-Sector
Perspective

Healthcare, education, financial services, technology and more.

∞

Aligned
Incentives

We invest our own capital alongside the companies we support.

Mountain landscape representing long-term perspective
§ 01Investment Thesis

We don't chase hype.
We back fundamentals.

— ADG Investment Committee

ADG invests its own capital. That single fact changes everything about how we operate. We don't have a fund clock, a return-of-capital deadline, or LPs asking when the exit comes. We hold for as long as the thesis is intact — and we walk away from deals that demand we behave otherwise.

We look for a clear customer problem, an unfair right to win, unit economics that improve with scale, and a leader we'd want to work with for the long haul. Capital is the easy part. Alignment is the rare part.

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§ 02Our Approach

Disciplined. Hands-on.
Long-term.

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§ 03Portfolio

Nine companies.
Five sectors. One mission.

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§ 04Team

Experienced operators.
Committed partners.

Meet the Team →
§ 02Our Approach

Conviction is more than
writing a check.

01

Our balance sheet.
Our risk.

Every dollar we deploy is our own. That changes how we underwrite, govern, and behave when a company hits the inevitable hard quarter.

02

Operating experience,
not just capital.

Our partners have built and run businesses across our focus sectors. We sit in the work with operators at the moments it matters most.

03

Concentrated conviction,
not spray-and-pray.

A small number of investments, meaningful positions, and a board seat that actually shows up between meetings.

04

No fund clock.
No forced exits.

We hold for as long as the thesis is intact. That permanence shapes the businesses we back and the patience we bring.

§ 03Our Portfolio

Companies we're proud
to build with.

AllHealthcareEducationFinancial ServicesDigital TransformationLuxury Goods
01

Piedmont Hospice Group

Healthcare

Compassionate, clinician-led end-of-life care

Lead, Operating
02

Palmetto Hospice Group

Healthcare

Warm, personalized hospice care with clinical rigor

Operating Partner
03

Truwell Healthcare Group

Healthcare

Personalized healthcare services, patients first

Operating Partner
04

Palmetto Heathcare Group

Healthcare

Personalized healthcare services

Operating Partner
05

Admissions Yogi

Education

Data-driven college admissions guidance for families

Operating Partner
06

Aleka Investments

Financial Services

Quantitative + real estate strategies, risk-adjusted returns

Operating Partner
07

Forward Curve Investments

Financial Services

Liquidity and Options trading with AI

Operating Partner
08

Aegis IT

Digital Transformation

Infrastructure automation with AI and ML

Operating Partner
09

Orabelle Investment Group

Luxury Goods

Heritage jewellery. Home of Michael Platt and John Gowing Jewelry.

Operating Partner
Nine Active CompaniesFive Sectors of ConvictionExplore Our Portfolio →
Contact ADG Capital

Building something
that matters?

We are always interested in meeting exceptional operators and businesses with a durable reason to win.

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